<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss'><id>tag:blogger.com,1999:blog-2253320577616286547</id><updated>2010-01-29T14:59:55.168-06:00</updated><title type='text'>Zach Ford :: Design</title><subtitle type='html'>A blog about Game and Level Design.</subtitle><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default'/><link rel='alternate' type='text/html' href='http://www.zaford.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.zaford.com/atom.xml'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>9</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-2253320577616286547.post-6426156749717311564</id><published>2010-01-29T14:55:00.003-06:00</published><updated>2010-01-29T14:59:55.175-06:00</updated><title type='text'>Twitter!</title><summary type='text'>Manveer has done it, and finaly convinced me to start Twitter. You can follow me @zafordMy work will also be featured in Borderland's new DLC, The Secret Army of General Knoxx. Someday I will hopefully update my portfolio with all the work I did with Borderlands. Cheers!</summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/6426156749717311564/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.zaford.com/2010/01/twitter.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/6426156749717311564'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/6426156749717311564'/><link rel='alternate' type='text/html' href='http://www.zaford.com/2010/01/twitter.html' title='Twitter!'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='02179660313429497621'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-2253320577616286547.post-1042011866042472152</id><published>2009-11-19T21:28:00.009-06:00</published><updated>2009-11-24T00:46:28.814-06:00</updated><title type='text'>Borderlands has shipped!</title><summary type='text'>Borderlands has been released! It was released on October 20th with a very well received release! I was able to make it out to a midnight release at a Gamestop in Oregon, and it was awesome to see how excited people were. Borderlands has continued to sell well a month later. Downloadable content will be released next week for the consoles.I want to make a special call out to the level design </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/1042011866042472152/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.zaford.com/2009/11/borderlands-has-shipped.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/1042011866042472152'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/1042011866042472152'/><link rel='alternate' type='text/html' href='http://www.zaford.com/2009/11/borderlands-has-shipped.html' title='Borderlands has shipped!'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='02179660313429497621'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-2253320577616286547.post-3237676369396457245</id><published>2009-03-03T21:38:00.003-06:00</published><updated>2009-03-03T21:42:34.717-06:00</updated><title type='text'>Long Time No Update</title><summary type='text'>Its been a while since I've posted. Things are pretty busy at Gearbox. Borderlands has shown some amazing progress in a very little amount of time. I've also grown addicted to World of Warcraft. While I'm not exactly proud of this addiction, I'm envious of the amazing decisions the game designers used to make their game popular for 12 million active players. That being said, I have a little pet </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/3237676369396457245/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.zaford.com/2009/03/long-time-no-update.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/3237676369396457245'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/3237676369396457245'/><link rel='alternate' type='text/html' href='http://www.zaford.com/2009/03/long-time-no-update.html' title='Long Time No Update'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='02179660313429497621'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-2253320577616286547.post-8005240363093809116</id><published>2008-12-21T17:36:00.007-06:00</published><updated>2008-12-27T15:30:40.554-06:00</updated><title type='text'>Happy Birthday Dad!</title><summary type='text'>Today is my dad's birthday! While he may not be the most savvy about what makes the Game Industry tick, here are some 'gamey' thoughts that make me remember him fondly.Most recently inquiring about Garage Game's and their Torque engine. His interest in the industry goes a long way.His proud face as I got my Bachelors with honors in Interactive Design and Game Development.One Christmas vacation </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/8005240363093809116/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.zaford.com/2008/12/happy-birthdy-dad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/8005240363093809116'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/8005240363093809116'/><link rel='alternate' type='text/html' href='http://www.zaford.com/2008/12/happy-birthdy-dad.html' title='Happy Birthday Dad!'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='02179660313429497621'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-2253320577616286547.post-8570947784481228223</id><published>2008-12-14T16:08:00.007-06:00</published><updated>2008-12-14T16:50:25.664-06:00</updated><title type='text'>Without Cooperation, Design Fails!</title><summary type='text'>A rich family has contracted a company to build their brand new house. After the initial meeting they discuss a three story house on a plot of land. What they got back was by no means what they expected. As the two sides went their separate ways, the company thought the expectations were clear and started construction. The family goes home and begins to design their new home. They decide on how </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/8570947784481228223/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.zaford.com/2008/12/without-cooperation-design-fails.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/8570947784481228223'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/8570947784481228223'/><link rel='alternate' type='text/html' href='http://www.zaford.com/2008/12/without-cooperation-design-fails.html' title='Without Cooperation, Design Fails!'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='02179660313429497621'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-2253320577616286547.post-6635496728591815072</id><published>2008-11-29T20:46:00.019-06:00</published><updated>2008-12-14T16:15:44.800-06:00</updated><title type='text'>Risk and Reward</title><summary type='text'>Risk and Reward is one of the strongest tools in a level designer's tool chest, however it is often forgotten as designers build levels.  Some of the benefits of Risk and Reward is that it can turn a bland level into something much more powerful by presenting the player meaningful choices. By allowing the player to make the choice to take upon risks and challenges to receive the reward, you </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/6635496728591815072/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.zaford.com/2008/11/risk-and-reward.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/6635496728591815072'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/6635496728591815072'/><link rel='alternate' type='text/html' href='http://www.zaford.com/2008/11/risk-and-reward.html' title='Risk and Reward'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='02179660313429497621'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-2253320577616286547.post-4673744285585663406</id><published>2008-11-19T13:13:00.014-06:00</published><updated>2008-12-18T15:23:35.783-06:00</updated><title type='text'>Leading the Player through Mirror's Edge</title><summary type='text'>Let me begin by saying that I really wanted to enjoy this game for its promising Level Design and revolutionary 1st person camera. If I had only played the first five chapters, I certainly would've left the game with an amazing sense of achievement and reward. Since I chose to turn off 'Runner's Vision', which highlights the suggested player's path, my sense of accomplishment was intensified. </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/4673744285585663406/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.zaford.com/2008/11/normal-0-false-false-false-en-us-x-none.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/4673744285585663406'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/4673744285585663406'/><link rel='alternate' type='text/html' href='http://www.zaford.com/2008/11/normal-0-false-false-false-en-us-x-none.html' title='Leading the Player through Mirror&apos;s Edge'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='02179660313429497621'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-2253320577616286547.post-817277135878132085</id><published>2008-11-16T19:22:00.008-06:00</published><updated>2008-12-09T18:23:35.363-06:00</updated><title type='text'>My Introduction to Game Development</title><summary type='text'>Currently happily employed at Gearbox Software, my journey into the 'Game Industry' has been a long one. Dating back to elementary school, I had my first run in with level design while shopping in a bookstore with my dad. Thinking I'd be sneaky, I stowed away a book, that explained how to create Doom levels, into his shopping cart. Upon getting to the cashier and realizing he hadn't put it in </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/817277135878132085/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.zaford.com/2008/11/currently-happily-employed-at-gearbox.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/817277135878132085'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/817277135878132085'/><link rel='alternate' type='text/html' href='http://www.zaford.com/2008/11/currently-happily-employed-at-gearbox.html' title='My Introduction to Game Development'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='02179660313429497621'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-2253320577616286547.post-5761170371087962068</id><published>2008-11-15T18:42:00.005-06:00</published><updated>2008-11-15T19:07:48.387-06:00</updated><title type='text'>Some random latin, to test the layout.</title><summary type='text'>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nulla vel orci eu enim dignissim commodo. Proin est nulla, pharetra eu, accumsan volutpat, convallis id, lectus. Maecenas ligula. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin porttitor sem ut odio. Nam aliquet, ligula dictum hendrerit commodo, ante libero vehicula risus, in ultricies </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/5761170371087962068/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.zaford.com/2008/11/lorem-2.html#comment-form' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/5761170371087962068'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2253320577616286547/posts/default/5761170371087962068'/><link rel='alternate' type='text/html' href='http://www.zaford.com/2008/11/lorem-2.html' title='Some random latin, to test the layout.'/><author><name>Zach Ford</name><uri>http://www.blogger.com/profile/09357795495661948582</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='02179660313429497621'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>2</thr:total></entry></feed>